Imagine a world where we all get to live in the place we call home with the people & things that we love, doing what matters to us in communities where we look out for one another. To change social care we need to change the story about social care
#socialcarefuture has published a report 'Talking about a brighter social care future' which explores how a sample of campaigning organisations and networks talk about social care in their campaign materials, it looks at how the print media has talked about social care over the past two years and looks at evidence of how the public thinks about social care.
The research finds that the #socialcarefuture vision we shareisn't the story of social care being told to, heard by and understood by the public today.
The next steps from the report is the launch of a major new project to research and develop a new way to talk about the social care future we are striving for.
You can read more about the report 'Talking about a brighter social care future' here and it can be downloaded below.